Empirintel | Empirical Intelligence

Lead Nurture & Automation

  • Lead Nurture & Automation
Empirintel

Lead Nurture & Automation

Every lead followed up. Every time.

The leads are coming in. Whether they get followed up properly is a different question.

Start with a Health Check >

The problem

Marketing: “We sent 200 leads last month.” Sales: “What leads?”

Or, a lead fills in a form on Tuesday. Gets a generic “thanks” email. Then nothing. Until a sales rep calls them three weeks later. The lead has gone cold or bought from someone else.

If any of that sounds familiar, the issue isn’t the leads. It’s the system.

What you get

Automated workflows

The chains of actions that fire when a lead enters, progresses, or goes quiet. Built around your buyer journey, not HubSpot's defaults.

Email sequences

Nurture sequences for different stages, segments, and personas. Written to sound like a human at your company, not a template.

Lead scoring

A scoring model based on what actually predicts a conversion in your business — engagement, fit, behaviour, recency. Not a generic "+5 for opening an email" approach.

Sales notifications and SLAs

Sales knows when a lead is hot, who owns it, and how long they've got to make the first contact. Built so the rules are visible and accountable.

MQL handover process

The moment marketing hands a lead to sales is the moment most companies lose them. We fix that.

Documentation

Every workflow named, described, and explained. So when something changes in twelve months, your team knows what they're changing.

How it works

1

Map the current state

What's firing now, what's broken, what's missing.

2

Design

The workflow architecture, the scoring model, the SLAs. Reviewed with you before anything is built.

3

Build

In HubSpot, with sandbox testing before anything goes live.

4

Handover

Your team gets a walkthrough, written docs, and dashboard to see what's happening in real time.

What changes

  • Every lead gets a response — fast, relevant, automatic.
  • Sales spends time on leads worth their time, not chasing cold ones.
  • Marketing can prove which campaigns generate actual pipeline.
  • Nobody asks “what happened to that lead?” ever again.

Start with a Health Check.

We need to see how your current setup is structured before we can build something better on top. The Health Check gives us that, and gives you a clear scope.